Specialty Firms

Building a Legal Web Presence for your Specialty Law Firm

Attorneys who are marketing themselves in a specialty niche have a unique opportunity to dominate the Internet market nationally as well as locally. Why not let your hard-earned expertise take you to as far as you can go?

FindLaw has produced hundreds of pages of custom content for firms that have particular expertise in a niche of a common legal practice:

• Product liability: Do you have expertise in proving dangerous roadway design or defective vehicle design?
• Whistleblower cases: Do you have a background in finance that allows you to handle Sarbanes-Oxley cases particularly well?
• White collar crime: Do you have technological expertise that allows you to defend complex computer crime cases?
• Divorce: Do you offer clients a choice between traditional litigation, mediation, and collaborative law?

FindLaw has produced hundreds of Web sites for firms whose entire practice focuses on an unusual legal specialty:

Shernoff Bidart Darras
www.sbd-law.com
Lemon law

• Insurance bad faith
• Corporate formation for investment groups purchasing yachts
• Immigration practices that specialize in fiancé visas
• Business law firms that specialize in serving high technology industries
• International financing practices
• Condo law groups
• Energy law attorneys
• Special education lawyers
• International adoption attorneys
• Water rights lawyers
• Appeals attorneys

FindLaw has also produced Web sites for ancillary businesses managed by attorneys, such as financial services, investigative services, and legal research services.

The highly focused nature of the Web makes Internet marketing ideal for specialty law firms. As an Internet law firm marketing consultant I can help you develop a law firm marketing plan that allows you to dominate not only the North and South Carolina legal market, but possibly the national legal market.

Contact me to learn more about how FindLaw can help you develop an effective and highly focused outreach to people who are looking for just such a specialty service, with a:

• Creative Web design that captures the essence of your specialty law firm.
• Customized marketing content that establishes your expertise while still speaking to your prospective clients in terms they can understand.
• Search engine optimization to ensure your Web site is found by prospective clients.

It’s not about working hard; it’s about working smart. Online law firm marketing brings qualified clients to your door with minimal effort and maximum results.