General Practice

Building a Legal Web Presence for your General Practice Law Firm

General practice law firms face two significant difficulties in internet advertising for North and South Carolina lawyers, most notably the belief that a firm that specializes is better prepared to handle a legal problem than a firm that practices in many areas of the law. Additionally, general practice law firms face stiff competition on every front; both from attorneys who specialize and from other large general practice firms.

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bushandpowers.com
www.gschh.com
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That's why it's critical that your Internet advertising differentiate your lawyers and your law firm. While specialists can sometimes get passable results with smaller Web sites, general practice firms benefit from exhaustive Web sites that allow them to demonstrate their expertise by devoting several pages of content to important areas of their practice.

Focus is critically important in getting Web results. How do you provide focus for a general practice law firm?

Being clear about your strengths is essential to internet advertising for lawyers in general practice firms. As an attorney marketing consultant who has helped many law firms find the right messaging mix, I can help you develop an online marketing strategy that allows you to dominate the North and South Carolina legal market.

Contact me to learn more about online lawyer marketing, and how FindLaw can help you reach the clients you want to reach with an effective Web site that combines:

• Search engine optimization to ensure your attorney Web site is found by prospective clients.
• A distinguished Web design that communicates the prestige of your firm.
• Authoritative marketing content that communicates your brand and establishes your expertise.

Eye-Catching Design and Comprehensive Content Draws Clients to You

Before you start developing a Web site for your general practice law firm, take some time to focus on your strengths and the kind of business you’d like to attract:

• Do multiple attorneys guarantee that clients always receive superior service with minimal wait time?
• Do you have the ability to handle complex cases that cross or combine practice areas, allowing you to handle every aspect of a complex case in-house?

Your general practice legal Web site is a marketing investment. What results do you need to see?

• What kind of volume do you need to achieve?
• What types of cases do you really want to attract? By focusing on those cases, you will attract more of those cases
• Can you use your law firm Web site to work more efficiently? Ask me about FirmSite Workspace, a secure, online collaborative workspace that allows you to organize and share information with your clients.

It’s not about working hard; it’s about working smart. Online law firm marketing brings qualified clients to your door with minimal effort and maximum results.