Family Law & Divorce

Building a Legal Web Presence for your Family Law Firm

The housing market in the Carolinas is booming. As we look over that sea of new homes, it's sad but true that 50% of those families will experience a divorce (or more than one) in the coming years.

the competition among family law and divorce law firms in the Carolinas is intense—but the need for good family law and divorce lawyers is tremendous, and many of your prospective clients are looking for you on the Web. We know this because divorce lawyer is one of the most searched terms on the Internet.

Your prospective clients don’t want to talk to friends or extended family too soon. They want to think about it, to get information, and to research their options discretely, often by visiting family law Web sites online when they’re at work during the day. It’s vitally important that they find the kind of information they’re looking for on your Web site—but first they have to find your Web site.

As your FindLaw law firm online marketing consultant, I’ll work with you to:

• Ensure your divorce and family law Web site is well optimized for the search engines so it has the best chance to show up on the first page of organic search engine results.
• Achieve a custom Web design that has just the right look and feel to give confidence to your stressed and fearful clients.

www.huskelaw.com
www.kruschlaw.com
www.brycenlaw.com
www.craiglegal.com
www.georgemoorelawfirm.com

Focused Content Attracts the Clients You Want

Before you start developing a Web site for your divorce or family law practice, spend some time asking yourself about your goals in developing a legal Web presence.

• Law firm marketing on the Web can be tremendously successful (that’s our goal, after all), but what will happen if you suddenly get many more cases?
• Do you want to handle primarily divorce or do you need more balance in your life between stressful divorce cases and less stressful adoption or prenuptial agreement cases?
• Do you feel strongly about men’s rights in divorce?
• How about grandparents’ rights to visitation?

Then let’s look at what differentiates you from other family law firms in the area.

• What are your strengths? Are you caring and compassionate or do you have a head for facts and figures to help your clients get the money and property they deserve when their former partner is being dishonest?
• What types of cases do you really enjoy? Are you always ready for a fight or do you excel at helping people negotiate their way to agreement?

Finally, think about the results you need to see:

• How many cases do you need in order for your investment in a Web site to be a success?
• What kind of value do those cases need to have?

It’s not about working hard; it’s about working smart. Spend your time doing what you do best—helping people through the best and worst of life. Online law firm marketing can bring the right clients to your door with minimal effort and maximum results.