Estate Planning & Probate

Building a Legal Web Presence for your Estate Planning & Probate Law Firm

When you look around the Carolinas, what do you see?

• A booming housing market with new homes (a major source of wealth for many families and an asset that needs to be protected in an estate plan)
• Young and growing families (who need to plan for and protect their children’s future)

Look at surrounding communities and you’ll see older folks with substantial assets who need an estate plan to minimize their current tax burden and the estate taxes their family will pay later.

The Carolinas are wide open markets for forward-thinking estate planning attorneys who want to break in with an aggressive online marketing campaign Marketing Your Law Firm. You can establish yourself as a dominant legal Web presence because the competition hasn’t caught on yet. Few lawyers are focusing on this area.

In my role as a law firm online marketing consultant with FindLaw, I’m continually watching the competition to ensure my clients maintain a competitive in the online legal market. I can advise you on strategies that work and Web sites that don’t.

Contact me to learn more about online law firm marketing for estate planning, wills, trusts, and probate in the Carolinas.

• Ensure your law firm Web site is well optimized to gain first page organic search engine results.
• Create an attractive Web design and effective Web content to establish your firm as a leader in your field, able to handle estate planning for even the most complex estates.

Focused Content Attracts the Clients You Want

www.strausslaw.com

• What are your strengths?
• Do you excel in complex estates? Do you want to do many such cases, or mix it up with simple but essential estate planning for young families?

Let’s look at the bottom line, too. What kind of results do you need to see from your Web investment?

• How many clients do you need in order for your Web site to be a success?
• What about the value of those cases? Online lawyer advertising can often mean a big jump in the number of calls you receive. Are you interested in high volume? Or high income clients at low volume?

It’s not about working hard; it’s about working smart. Online law firm marketing brings qualified, interested clients to your door with minimal effort upfront and maximum results.