Business Law

Building a Legal Web Presence for your Business Law Firm

Business is booming in the Carolinas. Are you staying on top of that business growth, or is a younger, more tech-savvy lawyer getting the clients you want to attract?

Your law firm Web site is your online law office, open 24/7. Does it say you mean business? Or does it diminish the stature of your firm? It you’re treating your Web site like a yellow pages ad rather than like a valuable piece of real estate, you’re selling yourself short and you may not be getting the results you could be getting from your legal Web presence.

In my role as a law firm marketing consultant with FindLaw, I work closely with my law firm clients to ensure they stay ahead of the pack with effective online marketing strategies and the right mix of marketing products to ensure they stay competitive on the Web.

Contact me for a free ½ hour marketing consultation to learn more about marketing your business law firm.

Every businessman knows that staying at the front of the pack requires constant effort and innovation. And thriving businesses aren’t shy about communicating their success. They invest in the hallmarks of a winning image. On the World Wide Web, that translates into a Web site with:

• One of a kind law firm Web design that communicates your brand.
• Well written Web content that demonstrates your expertise and convinces prospective clients to call.
• The underlying structure in place to ensure you show up prominently in search engine results.

Sophisticated Clients Are Attracted to Sophisticated Law Firms

www.rcdlaw.net
www.hullandchandler.com
www.baucomclaytor.com
www.caudlespears.com

As with any law firm Web site, tightly focused content is most likely to attract the types of clients the firm wants. But design will also be extremely important to you. Your clients are the most likely of all to be Web savvy and to have high expectations. Before you start developing a Web site for your business law practice, take some time to focus:

• What is the image of your business law firm in the community and how best can that image be communicated? It’s more than a logo.
• What type of business mix are you hoping to develop? More litigation? More transactional?
• What unique experiences and in-depth knowledge do your attorneys possess?

Don’t be afraid to measure the effectiveness of your Web site the same way you measure the ROI of other marketing venues.

• How many clients do you need in order for your Web site to be considered a success?
• What about the value of those cases? Web advertising can often mean a big jump in the number of calls you receive. Are you interested in high volume? Or high income clients at low volume?

It's not about working hard; it's about working smart. Can you use your Web site to accomplish business transactions more efficiently? Ask me Contact Me about customizable forms and FirmSite Workspace, a secure, online collaborative workspace that allows you to organize and share information with your clients in North and South Carolina