A FindLaw Product for Every Goal

A Comprehensive Selection of Online Marketing Products

Finding the Right Marketing Mix for Lawyer Advertising

FindLaw offers a variety of law firm marketing products. Every product will not be right for every firm and I’m not interested in selling you something that isn’t going to get you the results you're seeking.

If you contact me for a free ½ hour initial consultation we can discuss which products are likely to be the best fit for you, given your law firm’s marketing goals, target audience, and the competition in your geographic area and legal niche.

Lawyer Advertising on a Web Site

If you are not sure what your firm needs, let me give you this advice right away. A search-engine optimized, well written attorney Web site is essential. Only after you have a site should we even talk about getting a legal directory listing. These two items are the foundation of both an effective Web presence and a law firm marketing plan.

FindLaw can produce a Web site of any size. Firms in highly competitive markets will generally need a larger site in order to gain an advantage in the search engines. (Remember, the more content you have on your site, the more authoritative your site becomes in the eyes of the search engines.)

Law firms with tremendous longevity and high visibility, and attorneys in highly specialized areas of the law, often choose to have a larger site because it accomplishes other marketing goals:

• It maintains the “brand” their law office has developed
• It allows them to be seen as an authority in their area of expertise
• They wish to provide content on many practice areas

Every FindLaw Web site delivers the required combination of dynamic Web design, marketing-oriented content that speaks to your clients in their language, and search engine optimization, as well as security and reliability.

Interested in pay-per-click opportunities as well as natural search results? We can help with that, too.

Add-on products for your law firm Web site can include:

• Spanish language pages that duplicate the content of your main Web site. These are written and edited by a native Spanish-speaking attorney-editor at FindLaw to ensure both grammatical and legal accuracy.
• Dynamic content pages that provide general information about practice areas, such as criminal defense, property division, estate planning, etc. These pages add useful content for your viewers and functionality to your Web site. They are updated on a regular schedule by FindLaw.
• Landing pages have more keyword-rich content than a typical page and are meant to attract prospective clients from a targeted geographic area or practice area. Do you want more drug and underage drinking cases from a particular college campus near you? A landing page can provide that level of focus.

It’s also a great way to attract clients who may be at odds with each other. Do you want to increase the number of men who use your family law practice without alienating women? A father’s rights landing page will draw that traffic in, but the page is only visible to the people who are searching for those specific terms.

• Law firm blogs allow attorneys to connect personally with an audience that can extend far beyond their clients. No other product demonstrates your personality and your expertise as well as a consistently updated lawyer blog… but you must be dedicated to maintaining it.
• Customized intake forms allow you to capture more specific information about the case the prospective client is bringing to you. It also allows you to provide them with information and instructions.

Directory Listings

With more than 56 million page views per month, FindLaw.com is the nation’s #1 source of legal information and the most searched site by people seeking a lawyer. A FindLaw directory listing provides preliminary information and then drive’s traffic to your Web site.

Need something more extensive? The Thomson Legal Record combines your directory profile with your litigation history from WestLaw, delivering in-depth information particularly valuable for attorney referrals.

Online Lawyer Advertising Products

FindLaw offers a number of online advertising opportunities in the FindLaw Directory, and in FindLaw public and business areas where people are researching legal information. Ask me about Directory Sponsorship, TopSpot, and SpotLight opportunities available in your geographic area. These opportunities are limited.

Want to establish yourself as an authority in your area of the law? Consider producing a KnowledgeBase article providing legal information that links back to your Directory Profile.

Finally, FindLaw partners with other leading online directories for premium placements on such highly trafficked sites as Yahoo! Yellow Pages.

Legal Connections

Legal Connections connects consumers seeking a lawyer with FindLaw attorneys who are looking for clients. When a consumer requests a connection to an attorney, LegalConnection sends the client up to three attorney matches in their area.

The client can choose to connect with one, two, or three attorneys. The information they’ve provided about their legal problem will be forwarded to the attorneys, who can chose whether to accept or decline the potential client. Once you accept, your contact information will be sent to the prospective client and you will receive complete contact information.

LegalConnection offers attorneys the most highly-targeted leads anywhere. It is not yet available in every area.