Optimizing For Search Engines

Maximize Your Visibility to Internet Search Engines

With Effective Search Engine Lawyer Marketing

One of the great benefits of the Internet for law firm marketing is its ability to FOCUS. That may sound odd at first—after all, everyone in the world with a computer and Internet access can find your law firm on the Web so it would seem that the Internet rivals TV for broad brush marketing.

But will everyone with a computer actually see your Web site?

No – because most people use search engines to find a lawyer and they search in very specific ways. Your law firm Web site is, in fact, one of the most focused marketing tools you can use. Only those people who are looking for a lawyer like you will find you.

The Benefits of Focused Marketing

If your law firm Web site is closely focused and properly optimized for the search engines, the calls it will generate for your firm are much more likely to be from the kind of clients with the type of cases you most desire. And in a highly competitive market like Charlotte, Asheville, Hickory, Statesville and Spartanburg, search engine optimized lawyer marketing will be particularly important.

Optimizing your Web site for the search engines is the role of a dedicated team of professional FindLaw Search Engine Marketing (SEM) Consultants. In fact, it’s their only role.

Search engine technology and algorithms are more sophisticated every year. By focusing exclusively on search engine optimization and staying abreast of the latest developments in the field, our SEM consultants ensure your law firm Web site gets out in front of the people most in need of your services.

The Search Engine Optimization Process

Step 1: We submit your law firm Web site to directories and invite the search engine spiders to visit (submission).

Step 2: Spiders review your Web site periodically to index the site content (indexing).

Step 3: Once a Web page is indexed, search engines use a complex formula (algorithm) to determine the relevance (ranking) of that page to a given search query. Search engines change their algorithms frequently to deliver consistently relevant results to users (and to combat “gaming” of the system).

Step 4: Prospective clients conduct a search in Yahoo, Google, or MSN, find your Web site, and click through to visit (traffic).

But there are a few more things needed to get a client to stay on your law firm Web site and then to give you a call. Those things are…

• Attractive, professional Web design that causes the visitor to explore further
• Targeted, well-written Web content that persuades your visitor to contact the law firm (conversion)
• Useful information and resources that encourages repeat visitors to your Web site (retain)

At FindLaw, search-engine optimized lawyer marketing is combined with design, content, other online products, and even with pay-per-click, to get you the results you're seeking with your Web marketing investment.