Marketing Your Law Firm

The Internet is a Vital Element of Any Law Firm Marketing Strategy

It’s not enough to be a great lawyer who provides excellent service… the public (not just other attorneys) has to know that you’re a great lawyer who provides excellent service. That’s the job of marketing and it’s a job most attorneys never learned in law school.

That’s why lawyers and law firms contact me.

The Web can be a highly effective law firm marketing strategy, but rarely should it be a law firm’s only marketing tool. Word of mouth, print ads, yellow pages, TV and radio, public appearances—each of these elements can work together to increase a firm’s visibility to its target audience.

Your law firm Web site should be the anchor to these other marketing efforts. It’s a content-rich advertising medium available to your prospective clients 24 hours a day, seven days a week!

By reviewing my clients’ marketing mix, I can often show them ways to save money and still accomplish the same business growth goals with a mix of smaller ad buys, a Web presence that includes a tightly focused law firm Web site and select directory listings, highly targeted pay-per-click opportunities, and the use of newsletters and speaking engagements.

Focus is Key to any Effective Web Presence

Understanding your goals and focusing your effort—that’s the key to maximizing results with your law firm marketing strategy. I can help you take laser-sharp aim at the clients you want to attract so you can grow your law firm in the areas of business you most want, whether these are the more profitable cases or simply the ones that you like handling better.

I take the same approach to my own consulting business. I focus exclusively on legal clients who have a sincere desire to be the dominant Internet presence in their geographic and legal specialty area. There are only so many spots on the first page of an organic Google, Yahoo, or MSN search. My clients want to be on that first page of search results and I want to get them there, but I don’t want to see my clients cannibalizing each other, so I accept only a limited number of law firms as clients.

By working with a select group of top North Carolina and South Carolina lawyers and law firms, I’m able to devote my time to keeping them competitive on the Web. I am constantly monitoring legal Web sites around the country, plus the leading 250 that FindLaw has built, to see what’s working for them and to ensure my clients are getting top performance from their own Web presence.

If Your Law Firm Wants to Dominate the Internet

Contact my office for a phone or in-office consultation to learn more about how I can help you get there with a comprehensive, yet focused law firm Web marketing strategy.