Designing Your Web site

Web site Design that Attracts and Retains Viewers

Does Your Law Firm Web site Have Curb Appeal?

Design is the second essential component of Web site effectiveness and FindLaw [In the Company of Experts] has built a reputation for design excellence. In fact, last year members of the FindLaw design team won four Webby Awards, including the top award for best law firm Web site!

If search engine optimization is the roadmap that brings prospective clients to your Internet law firm door, it's stand-out Web design that gets those clients to come in and have a look around. Combine that with informative, catchy legal marketing copywriting and you've got a winning combination that converts interested viewers into clients who pick up the phone to call a lawyer.

Which one of these would you rather read?

The 3 Second Rule

THREE SECONDS that's about how long it takes for people to decide if they want to stay on your Web site. In three seconds, your law firm Web design must:

• Distinguish you from your competitors
• Make a positive and lasting impression
• Communicate the essence of your law practice
• Invite people to move around your site to learn more

People often ask me if there is some specific combination of colors and features that are BEST for engaging prospective clients. There is no one, simple answer to that. Law firm Web design is subjective in some ways. You might like blue, I might like brown. What's not subjective is the purpose of design: to get your potential client to stay on your Web site long enough to learn why they should hire you as their attorney.

It's important that your law firm Web presence reflect you and your firm. You spent a great deal of money making your office look just right. Your Web site is your online law firm, open 24/7, always communicating a message about your attorneys and your firm.

What Message is Your Law Firm Web Design Conveying about You?

When you work with Findlaw, you have a dedicated team of professionals working on your site, each devoted exclusively to what they do best. Our Web designers are experienced in Web design. It's the only thing they do. They don't write Web content sometimes, do search engine research sometimes, and sell Web sites to attorneys sometimes. The ONLY thing that they do is law firm Web design!

It's just another example of FOCUS the kind of focus that gets results for our clients, the kind of focus that has made FindLaw the premiere Web design provider to the American legal community.